What is Target?
Target is a multimillion-dollar company with its stores around the globe. They are headquartered in Minnesota, USA. Target sells different types of products in their outlets, with a unique shopping experience, which maintains and increases their customer base.
Are Target Online Prices the same as In-store?
Many factors lead to the deviation in prices of the products at Target stores. But there are tricks which can help you to negate the price change and avoid you spending more than necessary. One way to do this is to shop around for deals before going into a store. Another way is to compare prices online before making a purchase.
The roller-coaster of price change
Dynamic pricing is a common practice in the retail industry, where prices are based on a variety of factors, including time of day, the demand of the product, and the location of the buyer. This practice can be deceptive to some people, but it is not illegal.
Many companies have adopted a dynamic pricing strategy in order to increase profits. This strategy is not unique to Target, and customers who were not aware of this method ended up paying more for the same products than other people.
Target changed the price of its products based on whether the costumes were shopping from inside or outside the store. Shopping from inside the store meant that customers were more likely to buy the product, and shopping from outside allowed Target to offer some discounts on the same products to lure customers.
The prices of products are also affected by the location of your city, suburb, or any other community you may be part of.
Experiment of change
The experiment was done to determine whether Target changes its price or not. In one instance, a customer was made to order products while being inside the parking lot of the store. For its second part, the customer was made to order the same products while being away from the store; at least a 50-feet distance was ensured before ordering. The results of this experiment were eye-opening, to say the least. There was a significant change in the bill for both times.
Another experiment was done with the Target app. Different locations were submitted into the app while viewing the product. As soon as a city got close to a big city, the price of the product kept on rising.
Why are the prices changed?
Target adjusts its prices of the products based on the factors of the local economy. So, if you’re shopping from the app, you may end up paying more for the products even if you’re using a local store.
It has been noted that the prices are generally higher in the big cities. It is also assumed that the people have more income to spend in those cities. The matter is not limited to offline stores only. Target can also track your location while you use the app to shop and may change the price of products based on your current location while making an order. It has also been reported that Target uses your current location when you make a purchase through their app, even if you have saved an address on the app. ..
How to negate the price change?
- Shop around and compare prices before you buy.
- Cancel your subscription to your favorite magazine if you don’t like the cover or the content.
- Use a loyalty card or coupon code to get discounts on your next purchase.
Conclusion:
The online prices for products at Target are not the same as in-store prices. Many factors lead to the deviation in prices, but there are tricks which can help you to negate the price change and avoid you spending more than necessary.
Frequently asked questions:
Target is offering a price reduction on select items.
