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Ikea is an incredibly empathic brand that always speaks to customers in a human language. The reason why its slogan sounds like a personal promise is linked to this pattern, and people can’t help but fall in love with it. The slogan is also inspired by the origins of IKEA, almost 80 years ago. Ikea’s slogan “Spara kvar” (meaning “spend less”) was created in the early days of the company when founder Ingvar Kamprad was trying to convince his wife that he could run the business without her help. He believed that if he could convince her that he could do it on his own, she would be more likely to let him stay home and take care of their two children. ..
IKEA Story
The IKEA Company is a global retailer that sells home and kitchen items, as well as accessories and services. The company was founded in 1943 by a 17-year-old boy with the legal consent of his father. Ingvar Kamprad was the name of that boy and his initials became the name of the store plus the initials of Elmtaryd (the name of his family farm) and Agunnaryd (a neighbor village). IKEA has been around for over 60 years, making it one of the longest running home improvement brands in the world. The company sells products in more than 190 countries.
In 1948, IKEA saw an opportunity in furnishing loans offered by the Sweden government and started selling furniture at affordable prices. Over time, more customers became engaged with the smart yet warm approach of IKEA, which focused on making every home a better place. ..
IKEA is a global retailer with over 464 stores in 63 countries. ..
IKEA Slogan
IKEA has responded to the COVID-19 pandemic by creating a better home environment. This can be attained through people and physical surroundings, so IKEA represents the main role by offering high-quality and low-priced furnishing products. This gives people the chance to make their home a special place. ..
IKEA’s former tagline, “The Wonderful Everyday,” is based on the idea that living in a special place can make everyday moments more wonderful. This is especially true for people who enjoy the simple things in life, like spending time with family and friends. ..
The IKEA Key Values
- Simplicity
- Low cost
- Functional design
- Durability
- Environmental friendliness
- Social responsibility
- Community involvement
- Sustainability ..
IKEA Image
IKEA’s first logo was made in 1951. Four logos were used before the current was attained in 2018, although the previous one from 1983 was almost identical, except for the width. The current IKEA logo features the name of the brand in blue letters written with the font IKEA Sans (an adaptation of Futura), inside of a yellow oval on a blue rectangle. These colors are part of another distinguishable feature of the brand: its sense of pride over heritage. This is why IKEA colors are the same as the ones on Sweden’s flag: yellow and blue.
In 2020, IKEA switched from Verdana to Noto as the font used on all of its advertising. This move is an example of the inclusive values that IKEA wishes to promote in all of its markets around the world. ..
2021 Achievements And Efforts
The COVID-19 pandemic has had a significant impact on the sales of IKEA, as its customers have been forced to buy more expensive items in order to keep their businesses running. Despite this, the brand is proud of its achievements and is committed to continuing to provide high-quality products at an affordable price.
IKEA’s 2021 revenue showed how loyal and strong its consumer base is. The brand re-emerged from this situation with a renewed interest in home furnishing.
Last year, IKEA also improved its e-commerce platform to grant more people access to infinite items with the potential of making their homes special. More than 40 physical stores were opened in 2021 too; another effort to keep customers in touch with the brand and its beliefs.
IKEA has made a number of compromises in order to remain popular and sustainable. One of these is becoming more climate-friendly, or shifting to a circular business model. IKEA is also working on becoming more environmentally conscious, like becoming climate positive or reducing its reliance on fossil fuels.
Conclusion
IKEA has always been a company that is interested in helping its customers create a better environment for themselves inside their homes. The company has become an example of a truly empathic brand, as it cares about the well-being of its consumers. IKEA’s sales are proof of how strong is the bond between IKEA and its customers.
The brand is impressive for following only ethical ways to reach its customers, and plans to be climate positive within the next years. ..
The new IKEA logo is identical to the previous one because the company wants to keep its brand consistent. ..
The brand only wanted to increase its legibility in digital and physical domains without needing to re-register its trademark. ..
IKEA is a company that has made a name for itself as a retailer that sells affordable, sustainable home goods. In recent years, the company has made a name for itself as a leader in climate change initiatives. IKEA has pledged to reduce its carbon footprint by 50 percent by 2020, and it also plans to source all of its materials sustainably.
IKEA is looking to reduce its emissions by up to 50% from the ones it already emits.
